Minggu, 26 Februari 2012

Download PDF M: AdvertisingBy William Arens, Christian Arens, Michael Weigold, David Schaefer

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M: AdvertisingBy William Arens, Christian Arens, Michael Weigold, David Schaefer

NOTE: Access Code not available with this book M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

  • Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
    • Amazon Sales Rank: #71237 in Books
    • Published on: 2014-04-09
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.80" h x .60" w x 9.00" l, 1.90 pounds
    • Binding: Paperback
    • 480 pages

    About the Author Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA,  Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.

    Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida.  He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.

    Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. In 2004, he was named the College's Teacher of the Year.

    He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA.

    Professor Weigold's professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, Brown & Williamson, NASA, and many local clients.

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    Download Ebook Landslides: Investigation and Mitigation : Special Report 247 (Special Report (National Research Council (U S) Transportation Research Boar

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    • Published on: 1996-05
    • Original language: English
    • Dimensions: 12.25" h x 9.50" w x 2.25" l,
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    Kamis, 02 Februari 2012

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    -Bob Bly, copywriter and author of The Copywriter's Handbook

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    • Sales Rank: #128453 in Books
    • Published on: 2006-12-22
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.10" h x .80" w x 6.10" l, .80 pounds
    • Binding: Paperback
    • 288 pages

    Review
    "…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

    From the Back Cover
    Discover the secrets of written persuasion!

    "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
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    —Blair Warren, author of The Forbidden Keys to Persuasion

    About the Author
    Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.

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    Rabu, 01 Februari 2012

    Download Ebook SpaceBy James A. Michener

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